Personal Trainer Marketing Strategies That Get You Clients
You're a fitness expert... so sharing your knowledge via content creation is one of the best personal trainer marketing strategies you can use.
Are you’re looking for personal trainer marketing strategies that will help you attract more paying customers and clients?
One of the best fitness marketing ideas you could try is to start creating fitness content around some of the biggest frustrations, challenges, and problems your personal training prospects have.
Why Personal Trainer Marketing Strategies Start With Content
Your buyers start their buying journey by educating themselves. Who better to help them learn about your industry, products, and services than you? Do you really think they’re finding specific answers to specific problems in their monthly trade magazine?
You’re the expert! That’s why your customers trust you and do business with you! This is a core tenant of Inbound Marketing.
It’s time to stop hoarding your expertise! All that expertise that used to get you in the door for the initial discussion or product demo is now available on the Internet.
If you’re not providing it, that means your competition is!
Remarkable content is at the core of successful marketing in today’s environment. Company blogs, white papers, case studies, training, education, webinars, testimonials, and videos are where smarter communications plans should start.
Skeptical?
Look up your business category or a typical solution you offer on your favorite search engine. Search again on YouTube.
Now try searching LinkedIn, Facebook, and Google+.
If the bottom just dropped out of your stomach, you have some catching up to do! Original Article Here
Creating high quality fitness content is one of the best personal trainer marketing strategies for getting more clients, simply because all the content makes it so much easier for your local prospects to find you on the search engines.
The more fitness content you create, the more Google is going to like your personal trainer blog or website… and the higher they’re going to rank you in their search results.
And the more content you have, the more chances your prospects have of finding your personal training business online.
7 Content Creation Strategies To Use In Your Personal Trainer Marketing
- Identify your goals. What do you want to achieve through your marketing? What is the target market that you are trying to reach? Developing a marketing plan and a social media strategy should be your first steps in this process.
- Keep it manageable. Content creation can include blogs, podcasts, videos, presentations, and more. As a small business owner, it’s important to stick to doing something that will be manageable, especially if only you and perhaps one other person will be creating the content. Don’t feel that you have to do it all.
- Develop a system for implementation. This doesn’t need to be too complicated, but you should at least be clear about who will develop the content, where will it be published, how it will be shared through social media, and how you will respond to comments on your blog and Facebook.
- Develop an editorial calendar. This is a handy way of planning what you will post and when. You can identify the types of blog posts that you want to write, as well as plan ahead for your Facebook updates and tweets.
- Identify appropriate content for each of your channels. People will engage with your content differently on your blog than they will on Facebook, and they will engage differently on Facebook than they will on Twitter. For example, when people go to your blog, they are looking for specific information on a topic that they want to learn more about and it will take more than 140 characters to provide them with that information. When they see your status update on Facebook, it will often be mixed in with updates from their friends and family, and they are more likely to click the “like” button if it’s something that they can take in really quickly.
- Incorporate your keywords. This is particularly important if you are blogging for business. Make sure that you use keywords that people will use to search for your product or service and incorporate those into your blog title and posts. Although the search engines are constantly changing the way that they serve up search results, people are still entering keywords in their searches and you want to make sure that they can find you.
- Be aware that this will take time! Like all marketing, this will take time. It’s not a simple matter of setting up your social media profiles and just sending out a few tweets. You’ll need to work on this regularly, but over time, you will begin to see the results of your efforts. Original Article Here
Creating high-quality fitness related content is one of the best personal trainer marketing strategies you can use if you want to attract new customers and clients to you.
But the biggest problem trainers and other fitness pros tell me they run into is… coming up with ideas to create content around!
So if you want an easy way to get TONS of ideas for fitness content, I’ve created a personal trainer marketing video that shows you a step-by-step process for getting as many content ideas as you want. I even include the actual system documents so you can download them and use them in your marketing your personal training business.
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Filed Under: Personal Trainer Marketing Strategies
