If you’re not using social media in your fitness marketing, you’re probably leaving a lot of money on the table that you could be putting in your pocket…

Here’s why…

Facebook is a giant collection of leads for your fitness business.

Twitter is an awesome tool to research your fitness prospects, customer, and clients (so you can learn what fitness products and services they want to buy… AND so you can figure out what their emotional motivators are – and sell them more of your fitness stuff).

And if you do your fitness marketing through social media the right way, you can generate a lot more income from your fitness business.

How To Think About Social Media When You’re Marketing Your Fitness Business

You’ve got to go into social media with the right mindset, or you’re going to screw up.  Here’s a good way to think about it as explained by Owen Clark:

Have you read Dale Carnegie’s “How To Win Friends and Influence People”? Do you regularly use the concepts taught? Come on, you can be honest with me. I think the #1 reason people don’t succeed on Social Media is because they forget the simplest concepts of business and making friends.

People do not like to be sold but they do like to buy.

Think about that for a moment.

People do not like to be sold but they do like to buy.

People want to buy, BUT they want to buy on their own terms stemming from internal motivation. Your job as a business owner is to provide that “internal motivation” without raising their defenses with pushy sales pitches.

Engage your friends, followers and connections by educating and entertaining.  Add value. Show them a good time.

What if you applied your people skills online in your social media networks? I’m going to venture your profits would soar.  The Original Article Is Here…

I can’t emphasize that point enough… if you go into your fitness marketing on social media trying to sell your fitness products and services… or if you go in thinking only about what YOU want… you’re going to get very poor results.

So let’s look at some things you can do right now to use social media to market your fitness business right now…

Fitness Marketing With Social Media Done Right

The first step is to clean up your profiles. Make the message consistent and put a professional photo up. Use the same photo on every site and resist the temptation to hide behind a logo. People naturally prefer to interact with another person, represented by a human face.

In about 100 words on each, here is my advice for the major social media sites:

Facebook is a social platform before it is a business platform. DO NOT SELL on your personal profile on facebook.  Instead do targeted ads to friends and fans and use your picture in your ad.  When people see your ad and see a picture of you they will read it and possibly click it. Once they have clicked they have “opted in” and asked you to begin providing information on your offerings.

Twitter is a fantastic consumer research tool. You can use a service like Hootsuite to automatically find any chatter about your industry or company. Let Hootsuite do the listening for you and follow up with those interested in your company.  Twitter is a real time conversation and lets you know within minutes if someone is talking about you or your company or about the product or service that you provide. Cool right?  Original Article Here

How are YOU using social media in your fitness marketing?  I’d love to hear from you, and any tips, techniques, and strategies you’ve seen success with will surely help other fitness pros.  So don’t be shy… join the conversation below.  And please click the LIKE button below to share this on Facebook.