In a previous post on fitness ebooks, I gave you a fitness ebook template you can use to create your own high-quality ebooks and free fitness reports.  (And you can click the next link if you’d like to know more about creating fitness info products and content you can sell.)

In this video, I show you how to add additional chapters and subchapters to your fitness ebook template so you can expand your content easily.

It may be helpful to expand this video into full-screen mode so you can see a little better.  To do that, just click on the little icon at the bottom right corner of the video.

Adding new chapters and sub-chapters to your fitness ebook or report is really easy.  There are 2 ways to do it…

Expanding Your Fitness Ebook

First, you can scroll to the end of the chapter you want to expand and simply select all the text in the last Subheading area.  So be sure to select the Subheading AND all the body text underneath it.  Once you do that, right-click the selection and hit “Copy”.

Now, just move your cursor the end of the last line of text and hit “Enter” on your keyboard to move down to a new line.  Now just right-click and hit “Paste” to add a new sub-chapter to your fitness ebook.  And that’s all there is to it.

BUT…

The above method will only really work if you haven’t already started typing your content into your chapters and sub-chapters.  If you’ve already started adding your content to your fitness ebook, what you’ll need to do is the second method I mention in the video above…

For that method, you’ll need to just move your cursor to the end of the last line of text you have, and then hit “Enter” on your keyboard to move to the next line.

Then you can simply type the headline for this sub-chapter and hit “Enter” to move to the next line.  Now it’s just a matter of adding in your body text for that sub-chapter.

Once you’ve done that, you can select the new headline you just typed and then click on the “Heading 2″ style button at the top of Microsoft Word (as shown in the above video).  That will convert the title for this subchapter into something that will show up in the updating table of content.

How To Update The Table of Contents For Your Fitness Ebook

Now all that’s left is to update the table of contents in your new fitness ebook.  And to do that, all you have to do is right-click anywhere in the table of contents page in your fitness ebook template and select “Update Field” from the menu.  Once you’ve done that, the next window will ask you if you want to update the page numbers only, or if you want to update the entire field.  You’ll want to select to update the entire field.

Once you’ve made that selection, you’re done.

Again, I hope this video has helped with how to make fitness info products you can sell online to expand your passive income.  If you need any more help with creating your own fitness ebook, please don’t hesitate to post your questions or comments for me below.

Talk to you later,

Allen

P.S.  If you need help getting people to BUY your fitness ebooks, this is something you may want to check out…

How To Write Fitness Ebook Sales Letters

It shows you how to write compelling sales letters that pull your prospects in, push all their emotional hot-buttons, and persuade them to take action right now and buy your fitness ebooks and other products and services

So how do you create a fitness ebook that’s high quality?  A fitness ebook you can sell from your website to earn some passive income?… Or even a free fitness report you can give away to help you build your fitness email list?

In this video, I show you exactly how to create your own high quality reports and fitness ebooks very quickly using my fitness ebook template.

Using this template is going to give your fitness ebook or report a very professional look-and-feel, and it’ll keep everything all nice and tidy (and ultra-organized), all at the same time.

Actually, this is the exact template I use to make all my own ebooks and reports… and not only does it make them look really nice, it gives them a high perceived value, AND it lets me get them done MUCH faster than I’d be able to without using the fitness ebook template.

Fitness Ebook Template Download Link

I’ve included the fitness ebook template from the above video for you to download.  Just right-click on the link below and select “Save Target As…” or “Save Link As” from the menu that appears.  Be sure to save this fitness ebook template to your desktop (or anywhere you’ll be able to find it again easily), that way you can use it to make your own fitness ebook or fitness report you can use to either sell, or as a way to get new prospects to join your email list.

Right click this link and save the fitness ebook template to your computer.

This ebook template is a Microsoft Word Document, so you should have no trouble using it.

And as you’ll see once you take a look at it, this fitness ebook template has a working table of contents… and it can also create clickable links to each of the chapter titles, and back to your website (so your readers can be linked to additional information, or even to opt-in pages and sales pages).

And the font colors, headlines, sub headlines… EVERYTHING… is all completely customizable.  So you can control the look and feel and the layout of your fitness ebook so it matches your style and taste, or even so it matches the rest of your fitness marketing materials (like you’re fitness website design or your brochures and business cards).

Be sure to watch the above video because I show you exactly how to control all that so you end up with the highest quality, most professional fitness ebook you can create.

Now let’s talk more about how to write a fitness ebook…

How To Write a Fitness Ebook – The Fitness Ebook & Report Creation Process

The fitness ebook creation process is easy… and it always begins with writing a simple outline for your fitness ebook or report.

So let’s talk about how to write a fitness ebook or fitness report… and how to use this template so you can start making your own high value fitness ebook or report right away.

The first step is to create your outline for what you’ll talk about in your fitness ebook or report.

I always start with an outline, and I usually do that in a mind map.  I’m a big fan of mind mapping for fitness businesses.  It just simplifies everything.  So I recommend you use a mind map to outline your fitness ebook.

But you can always use a Word document, a text file, or just a piece of notebook paper.

The important thing is that you use an outline for your fitness ebook, because if you don’t, you’ll end up with a mess that doesn’t really make much sense (and that probably won’t help your prospects, your customers, OR your bank account).

Start your outline with the main topic you’ll discuss in your fitness ebook or report.  Then, decide on 5 to 10 main points or areas you want to cover, as they relate to your main topic.

Once you’ve broken your topic down into 5 or 10 main points, then you’ll want to list out 3 or 4 things you want to go over in each of those main areas.

This becomes the rough outline for your fitness ebook.

Again this will all make more sense if you take the time to watch the video above, because in it, I show you how to create the outline, and then how to setup your fitness ebook template with your new outline.

Once you get that far, it’s a very quick process to crank out the rest of your ebook content.

Writing a Fitness Ebook CAN Be Easy…

I know a lot of fitness professionals that think it’s hard to sit down and write a fitness ebook or a fitness report… but as you can see now, it doesn’t have to be a long, hard task.  In fact, with the tools for creating fitness infoproducts and content you’ve just picked up, it really can be easy.

Using a template like this is not only going to give you a very high quality and professional looking report or fitness ebook quickly… it’s actually going to help you create them quickly too.

See, you’ve got everything outlined, and it’s all put into ebook/report format already.  Now you’ve got a very modular way of creating the rest of your content.  You don’t have to worry about sitting down and writing an entire fitness ebook in one sitting.  You can come in and open your ebook and bang out one piece of it when you’ve got a few minutes of free time.  And then before you know it, you’ve got a full fitness report or ebook done and ready to go.

So there you have it, just use the link above to download a copy of the fitness ebook template.  And if you have any questions, feel free to post them for me in the comments section below.

And if you found any value in this, please do me a favor and click on the “Like” or “Tweet” buttons below.  It may help another fitness professional find this information right when they’re thinking about writing their own fitness ebook, too.

Talk to you soon,

Allen

P.S.  If you already have a fitness ebook that you sell online, and you’d like to sell MORE copies of it so you can increase your passive income… you should probably check this out…

How To Write Fitness Ebook Sales Letters

Once you have a fitness ebook ready for sale, getting the highest number of people possible to buy it becomes the next objective.  And this is my exact, step-by-step process for writing high converting sales letters that can help you sell more copies of your fitness ebook really fast.

Ever feel overwhelmed with everything you need to focus on when you’re trying to market your fitness business, take care of your clients, AND work on things to expand your business (like making fitness info products, writing blog posts and emails, and all that)?

If you do, don’t worry – it’s completely normal and just about everyone of the personal trainers and fitness pros I’ve worked with have run into the same problem at one point or another.

Luckily, there’s an easy way to calm down, get refocused, and finally stop looping all this stuff around in your head over and over again until you feel like you’re gonna puke. 

In this video I show you one of my secret weapons for not only stopping myself from getting overwhelmed and overloaded… it’s also one of the tools I use to create my business systems AND all my content (whether it’s free content like the stuff you find here on my fitness marketing blog, or even my paid for stuff that only my customers and fitness marketing services clients ever get to see).

That tool is mind mapping… and I’m telling you, if you’re not using it, you’re working too hard in your mind, and you’re probably feeling like you’re not getting as much done as you should be.

So check out this video… see all the different ways I use mind mapping to simplify my business, plan out and expand new ideas, and even how I use it to make content for my products and marketing.  Then let me know what you think in the comments below.

Talk to you later,

Allen

In this fitness marketing strategies video I’m going to show you the best conversion tactic I know of.

Conversion is about getting people to actually PAY you for your fitness products and services.  It’s about getting people to actually BUY from you.

If you ignore the conversion element of your fitness marketing (like most fitness pros do), you will never see the kind of success you really want.  You’ll never get the number of leads or the number of new customers and clients you want.  And you’ll never make the kind of money you really deserve.

So if you’re having any of those problems (and want to fix them)… the conversion aspect of your fitness marketing is where you need to put some focus.  It’s one of those areas in your fitness business that gives you a lot of leverage… where you can put in a little work and get a huge return on it.

Conversion is the part of fitness marketing where you actually generate the money… and that’s exactly what we’re about to go over in this fitness marketing strategies video.

I’m about to show you the most powerful way to increase sales, get more fitness clients, and make more money from your fitness marketing immediately.

Free Fitness Marketing Strategies Report

Toward the end of this 14 minute video I mention a free report that I want you to download and start using today.  You can click the following link to get my free How To Get Fitness Testimonials report.

As usual, if you have any questions about anything I go over in this fitness marketing video, please post them for me in the comments area below and I’ll do my best to answer you as quickly as I can.  And if you find any value in this video (or the fitness marketing strategies I discuss in it), please do a fellow fitness professional a favor and click on the “Like” or “Tweet” buttons below to help spread the word.

Talk to you later,

Allen

P.S.  If you’re looking for more fitness marketing strategies to help you get more customers and clients faster… or if you’re looking for a way to get a bigger, more profitable response from your fitness website and your fitness internet marketing, this will probably help you a LOT, too…

http://www.internetfitnessincome.com/fitness-sales-letters/

It shows you my entire step-by-step system for writing high-converting fitness sales letters that help you sell more of your fitness info products or even get more clients for your face-to-face fitness services like personal training, fitness boot camps, and weight management programs.

Whether you need to tweak your existing sales letter so it finally gets you the sales you want, or you want to write a new one… I can show you a 10 step process that will practically guarantee your success at writing persuasive fitness sales copy that will finally start getting you sales and generating passive income for you.

Just a small handful of simple changes can turn your current fitness marketing pieces into the winners you wanted from the very beginning…

And you’ll also learn a step-by-step system for cranking out brand new, highly-persuasive and high-converting fitness sales letters in less than 24 hours.  In fact, you’ll be able to start from scratch – and have a finished sales letter that’s online and selling your fitness products and services by this time tomorrow!

http://www.internetfitnessincome.com/fitness-sales-letters/

In this video we’re going to talk about how to turn your fitness knowledge, information, and advice into money by creating fitness info products and other fitness content you can use in your fitness marketing.

And specifically, I’m going to show you how all that stuff you know about fitness and weight loss (and all that other stuff your prospects and clients need help with)… I’m going to show you how to take all that stuff you know and actually use it to not only grow your fitness business to a level much higher than it is right now…

….but also how you can turn what you know into actual money.

Now, the big problem most fitness professionals run into when they want to grow their businesses online… is they don’t really understand the main areas of focus they need to be successful in…

…and they don’t really quite see the big picture view of how all this Internet and Marketing stuff actually works.

So in this video, I’m going to give you that big picture view so you can see exactly what you’re going to need in order to grow you fitness business and make more money online.

Do me a favor… let me know what you think in the comments area below.  And if you found any value in this video, please click the “Like” or “Tweet” buttons below to help spread the word.

Thanks,

Allen

When you’re first getting started, it’s vitally important to get yourself in front of your most interested fitness prospects as quickly as you can… because without them, you’re probably not going to get yourself very many paying customers and clients. 

And that seems to be a pretty big sticking point for a lot of personal trainers and other fitness pros.  So in in this post I’m going to address this point head on by answering an actual email I just got from a fitness pro from Georgia. Hopefully, the answers I give him will point you in the right direction, too…

You're about to learn how to get fitness prospects and fitness clients, whether you've been in your fitness business for a long while, or if you're just starting out…

How To Get Fitness Prospects and Clients When You’re Just Starting Out

Allen

Love your stuff. My name is Peter Freeman and I am a tennis coach down here in Georgia. I love making website, videos, using email marketing to grow my business. I have aspirations of being a mentor/coach to tennis coaches on how to use resources online to grow their business.

My main question is this…

How did you first start to grow your list of interested clients, was it SEO, Pay Per Click, or making relationships with people off line?

Also how do you stay consistent when you are doing PT sessions and running your online business or did you quit doing PT cold turkey?

Thanks for your time

Peter Freeman
2011 USTA Georgia Pro of the Year
Atlanta Tennis Factory At Gold’s Gym
Home of the Tennis Paradise Pass

Hey Peter,

Thanks so much for the kind words.  I really appreciate it. 

Well… to answer your questions, once I started the internet business end of things, I stopped doing personal training.  So I never ran into a problem with keeping everything consistent between the two.

But for your other question (which is a VERY good one, by the way)…

I got my first list of interested prospects by asking myself some very important questions…  First, I had to get very clear on one thing…

• Who is my ideal prospect / customer?

Who am I really trying to get as paying customers and clients?

For me, the answer was… fitness professionals.

And to be even more specific, it was fitness professionals who were committed to growing their businesses to the point that using the Internet to do it was an interesting topic for them.

And honestly, it sounds like a very similar situation for you.  Your ideal customer seems to be tennis coaches.  Or more specifically, tennis coaches who are interested in growing their businesses to the point that using the internet to do it would be an interesting topic to them.

So, once I was very clear on WHO my ideal customer was, I asked myself another very important question…

• Who is ALREADY selling stuff to my ideal prospect / customer?

So in my case… Who is already selling stuff to fitness pros interested in growing / building / expanding their fitness businesses?

And you need to ask yourself the same question…

Who is ALREADY selling stuff to tennis coaches that are interested in building / growing / expanding their tennis businesses?

You have to keep in mind that any business has to buy its prospects and customers.  No matter how you slice it, you either pay for them directly (like through advertising) or you pay for them with your time (like in doing all the leg work required to get them to begin with).

So when you stop to think about WHO has already done the hard part… who has already spent money to attract your ideal customer… who has already spent tons of time to attract your ideal customer…

…those businesses become VERY GOOD potential partners that can help you build your list and your customer base very quickly.

That’s exactly how I started this internet fitness marketing business I’m in now… I simply figured out who already had my ideal customer… who was already selling things to fitness pros interested in growing their fitness businesses…

…and then once I knew WHO had my ideal customers already… it was just a matter of figuring out how I could add some value to those businesses, that way I could get them to return some value to me by promoting me to their already established lists of prospects and customers.

VIDEO:  How To Get In Front Of Tons Of Fitness Prospects and Attract Fitness Clients Quickly

I’m not sure if you’ve seen it or not, but I do have a video that details the exact process I went through to do this.  You can see that video here…

This video shows you how to get fitness clients and fitness prospects (as well as how to build a fitness email list) almost overnight.

How To Build A Fitness Email List Fast   << Click this link to watch the video

I hope that helps, so be sure to let me know if it makes sense, or if you have any questions.

Thanks again,

Allen

P.S.  If you want to know how to get fitness prospects and interested people who will probably become your next paying fitness clients… then it would really be a good idea for you to check out this video, too.

It shows you the exact step-by-step process I went through to get my business directly in front of giant lists of interested prospects very quickly.  This is exactly how I built my email list, it’s exactly how I got my first paying clients, and it’s also how I got my business such rapid exposure – even though I was brand new (and unheard of) to my market.

I honestly believe it will do the same thing for you whether you’re already well established or you’re just starting to try and attract your own fitness prospects and clients.

If you’re looking for ideas on how to build a fitness mailing list quickly so you can use it to attract new customers and clients to your fitness business, then this video will probably help you a lot.

When it comes to how to build a fitness email list, the fitness marketing strategy I show you in this video flat out works.  In fact, this is the exact strategy I used to build my email list and attract my first clients and customers.

So if you want to know how to build your fitness email list up quickly… or if you want to know how to get some new paying clients or customers quickly, then you really need to watch this video and do the assignments I have for you at the end.  This fitness list building strategy won’t work if you don’t actually *DO* it… you have to take some action here, otherwise you’re just passively watching a video (and that won’t really get you anywhere).

Not only is this the fastest way to attract more people to you… it’s also the way that gets the best response and generates the most money AND it works just about every time.  Online AND offline.

So you can use this strategy I’m about to teach you if you want to promote your personal training, bootcamps, or other fitness services in your local area… and you can also use it if you want to promote your fitness info products.  It works equally well BOTH ways.

So if you’re tired of struggling to attract more customers and clients to you… but you’re just not sure how to get the word out about your fitness business… or if you feel like you need to draw more people in, but your reach is just too limited right now…

What I’m about to show you is going to help you get your name out there and get more traffic to your business and your website.  And it’s going to help you build your fitness email list a lot faster, too.

And if you USE it, it will help you get more people in front of you FAST, and give you the burst you need to grow you business and your mailing list.

So check this video out, and be sure to let me know what you think in the comments area below.

And if you find any value AT ALL in this fitness list building system, please click on the “Like” or “Tweet” buttons below to share it with your fellow fitness professionals.

Talk to you soon,

Allen

It's time to stop struggling with how to make fitness info products.

How to make fitness info products seems to cause a LOT of fitness pros a great deal of stress and frustration.  And no wonder…

I mean, who wants to spend countless hours of intense thought and effort, pouring yourself into writing an ebook or other fitness info product for countless weeks (or even MONTHS) on end… only to have the whole thing fall flat on its face and NEVER sell your first copy of the damn thing?

Believe me, I GET THAT (not like I’VE ever done that myself or anything – cough, cough).

No one wants to go thru all that effort and time to get nothing out of it. And understandably so.

So in this post, I’m going to help you save a LOT of that wasted time and effort… and I’m going to give you unique insight as to how to make fitness info products that are super high-quality and that people will want to buy.

And in the process, I’m going to actually take you behind the scenes of one of my most popular information products, so you can see not only WHAT I did to make that particular piece of content… but I’m also going to show you HOW I did it.

AND… I’m even going to give you the EXACT PATTERN I followed to create this fitness info product, that way you can use the same pattern yourself as you create your fitness info products, free reports, ebooks, and even videos.

And I really think if you can follow along with what I’m about to show you, it will not only cut the amount of time it takes you to make a high-quality fitness info product in HALF… but it’ll also dramatically increase the quality of your fitness info products… AND it will help your customers and clients get BETTER RESULTS, too.

So let’s get right into it…

How to Make Fitness Info Products – A Systemized Approach

I’ve attached a few things to this post for you…

The first thing I’ve attached for you is a Mind Map I use to create my info products and content, and in order to read it, you’re going to either need Mindjet Mindmanager Pro software, or you’re going to need to download the FREE viewer software they make.

You can get the free viewer software for Windows or Mac here…

http://www.mindjet.com/support/tutorials/viewer

Just download whatever version you need for the type of computer you have.

Anyway… you’ll need that to view the attached fitness info product mind map, and that thing is the whole basis of everything I’m about to show you right now…

First of all, I map EVERYTHING out in mindmaps. It’s how I create fitness info products, my systems, my templates, my sales copy, my reports/other content, etc. EVERYTHING.

Seriously cannot overstate that point.

If I could pound my fist on your desk right now and DEMAND that you get mind mapping software, I certainly would do it. Cough, cough, hint, hint. Cough.

So you’ll want to start off by looking at the attached mind map to see how I plan all my content and make info products.

This mind map lays out the process of how to make fitness info products.

How To Make Fitness Info Products Download Link

Fitness Info Product MindMap  <== Right-Click this link and select “Save Target As…” (or “Save Link As… in Firefox)

Here’s the rough layout of the land (so to speak)…

All my content and fitness info products are ACTION oriented.  In other words, I never want you to passively read or watch my content… I ALWAYS want you to take some kind of action after you consume it.  Always.

So, in FREE fitness content… the action I want you to take after you consume it is usually…

1. DO what I’m showing you in the content (so I can PROVE to you that my stuff works, AND so you can get some results in advance, thereby causing you to become more internally motivated)
2. Accept certain beliefs I want you to accept (so you let go of your objections and also adopt MY beliefs and MY view of the situation… so you’ll take the ACTION I want you to take)
3. Take a specific action that brings you one step closer to paying me (click this link, buy this product, fill out this form, whatever)

And in PAID FOR content (like an ebook, video course, or any kind of fitness info product you plan to SELL)… the action I want you to take after you consume it is…

…to GO DO the stuff I’m telling you to go do.

Otherwise, how are YOU going to get the result you want… and how am I going to get a raving testimonial outta you? 

(and honestly, if you really want your customers to actually consume your fitness info product and get actual real-world RESULTS… you really end up having to get all 3 steps from above in paid for content too… it’s just the 3^rd step changes a little.  You’re no longer asking them to click links and buy stuff… you’re asking them to go do what you just taught them right now… before your fingernails fall off or the sky falls or something equally bad). 

Anyway, like I was saying…

The mind map file I’ve attached will show you my outline, or my overall plan for how I structured this particular piece of content.  This content actually started out as paid for content inside my membership site, but it got such good reviews, I decided to GIVE IT AWAY FOR FREE (I’ll tell you why that’s a smart move some other time).

How To Make Fitness Info Products In 4 Easy Steps

The first thing you’ll notice is that the content TOPIC is in the very center of the map… Lead Generation.

And branching  out from that central topic are 4 other main “bubbles”…

• Why
• What
• How
• What If

Those are the main sections of the content or info product almost every single time.  Doesn’t matter if it’s free or paid for.

This pattern comes from the 4mat system (taught in NLP).  It’s sometimes called the 4 learning styles.

Don’t want to get too heavy into all that NLP woo woo stuff in this particular blog post, but this pattern is SUPER IMPORANT because it covers every learning style on the planet, and it will make the most sense to the highest percentage of people.

If you explain something to a person and you cover all 4 learning styles, they WILL understand it.  They WILL be able to ACT on the information and put it to use.

And THAT is the whole point of you or I creating a fitness info product to begin with…. if they don’t ACT on it… we don’t get paid… AND we can’t HELP our customer get what they want.  Both are equally bad in my book.

So if you look at the mind map, you’ll see how I’ve planned the content out so EVERYONE can understand it.  In each of those main “bubbles”, I’m entirely focused on answering that ONE PARTICULAR QUESTION for my prospect/customer.

• Why?
• What?
• How?
• What If?

Why… Here’s what you’re going to learn and WHY you should pay attention to this.  Here’s what paying attention is going to DO FOR YOU… and here’s all the bad stuff that’s going to happen to you if you DON’T pay attention.  Here’s WHY I’m teaching you this…

You’ve got to tell them WHY they should learn this, otherwise, they won’t be able to.

Remember back in high school when they were teaching us Calculus… and we all kept going “When are we EVER going to use this?  Why are we even learning this?”… and everyone thought it was all hard and stuff?

Do you know what was going on there?…

The teacher never answered the question WHY… and because of that, we never understood WHY we should pay attention, or WHY it should be important to us… and we didn’t LEARN (and more importantly, we couldn’t ACT on the new info to cause change in our lives).

So WHY is super important.  Most people will be stuck if they don’t understand WHY they should pay attention.  So that’s exactly why I spend a good chunk of my outline on the WHY section.

Creating Fitness Info Products That Deliver Results To Your Customers

Without writing you a book here, the short, condensed way to look at this is, again, as motivation…

Why = motivation to pay attention and LEARN this

What = the basic concept you need to learn before what I’m about to show you will actually work

How = the steps you need to take to make this happen (and possibly, how to DO the steps)

What If = motivation to actually go DO this stuff in the real world

So, just like a sales letter, this “how to make fitness info products and content” stuff is really just a giant “motivation sandwich”. 

You’ve got the actual “WHAT TO DO” and “HOW TO DO IT” there in the middle.  And that’s surrounded by the motivation to pay attention and learn, and the motivation to go off and DO it in real life.

Again, this is a condensed version.   There’s a lot more to each of the 4 main sections than that (and I’ll show you all that stuff as we go along), but I think this is a good place to start.

And I think if you keep this really oversimplified model in mind as you look over the attached mind map, you’ll really be able to see how I’ve used each section of the map to get all that stuff into the content so that:

1. it makes a lot of sense to anyone who consumes the finished info product (a video in this case)
2. it MOTIVATES the viewer to take an action that’s in their own best interest (an action that will move them closer to their desired end result/outcome)

I won’t go into all the details of it all in a single blog post (and really, it’s best to absorb this stuff in “layers” anyway), but I’ve also attached a Microsoft Word document that has this mind map exported out into more of a “report” style (just so it’s easier to read).

Fitness Info Product Word Document  <== Right-Click this link and select “Save Target As…” (or “Save Link As… in Firefox)

I start at the mind map level…

Wait let me back up…

How To Make Fitness Info Products People Will Want To Buy

I start at the prospect level.  I get SUPER CLEAR on what specific, external, tangible, measurable end-result my prospect already WANTS … and from that mindset, I move into the mind map planning level.

If you want my free system on how to get into your prospect’s head quickly and easily, you should check out my Prospect Mind Probe video here.

I plan content and info products based SPECIFICALLY around the things they TELL ME they already want, but can’t find.

In reality, any given end-result is going to have a set of actions that lead to it.  Sure, there’s probably more than one way to skin a cat, but all in all, there’s a given set of actions… and if you get them right, you’ll get the end result you’re after.

So I plan out what the actions are I want the prospect (or customer) to take in order to get the result they want.

And I even plan out how to motivate them to actually TAKE those actions.

THEN… I export that mind map into a Word document (like the one above) so I can refine things.

I spend A LOT of time in the mind map level BEFORE I ever export it to the Word document.  That lets me drag things around easily, and it lets me add new stuff without having to rework a lot of the document.  So because of the time I spend in the mind map, the word doc is usually pretty cleaned up looking (for the most part).

Just don’t spend too much time going over MY word doc, because it will probably confuse you with too much tree bark, as opposed to a more “bird’s eye” view of the whole forest.

In other words, it’ll be too hard to not get sucked into the content, and then you won’t be looking at the PATTERN for creating content that I’m teaching you right now.

Right now, I’d much rather you get this conceptually, versus us getting all bogged down with the details of how I came up with all the stuff IN the mind map.

For now, just understand the overall pattern of what I’ve done here (that way you can work on USING THE PATTERN to create YOUR own fitness info products).

Anyway, I’ve also attached the powerpoint slides I used to create the finished video, so you can see how I’ve just taken what’s in the Word document, and converted it over into a presentation.

Fitness Info Product PowerPoint Slides  <==  Right-Click this link and select “Save Target As…” (or “Save Link As… in Firefox)

I just filmed that presentation with screen capture software (I use Camtasia, but for Mac you can use Screen Flow – it’s better and cheaper).

That screen capture ended in the final video you can view here…

http://www.facebook.com/internetfitnessincome

It will play for you after you hit the “Like” button.

Hopefully all this stuff makes sense when you take a look at it.

Talk to you later,

Allen

P.S.  I’d love to hear your comments and questions about how to make fitness info products… so by all means, please feel free to post them below.  And if you liked this post, please make it official by clicking on the “Like” or “Tweet” buttons below.

Picking a domain name for your fitness business is a very important decision that needs done the right way.

If you’re trying to figure out how to choose the right domain name for your fitness business, you’re at a very important decision that could impact the overall success of your internet fitness marketing plan.

Mess up here by picking the wrong domain name… and you pretty much shoot yourself in the foot.  Believe me, I’ve seen many fitness professionals do it to themselves.  They’ll pick a fitness domain name based around their company name, and then end up getting NO traffic because of it.

Choosing the right domain name for your fitness business can literally be the difference between NO ONE ever finding your fitness website… or people finding you at Google ALL THE TIME!  So skip this advice at your own peril.

Picking A Good Fitness Domain Name

When you sit down to figure out what domain name to pick for your fitness business, what you’re really trying to do is figure out what your prospect is going to type into Google when they’re looking for you and the kinds of fitness services and help you offer…

And  once you’ve figured that out, you’ll want to try to use those exact keywords AS your domain name… or at least as close to it as you can get.  Because if your domain name IS what that prospect just told Google to search for, you’re pretty likely to show up in the search results.

What you should do is pick the most important thing you offer and combine that with the name of the city you want to target, because that’s probably how your prospect is going to search for what you offer.  For example, a prospect is likely to type in “personal trainer in Miamisburg”, or “miamisburg personal trainer”, etc.

Choose the part of your fitness business that’s going to generate the most income for you, or that’s going to get you the most clients (boot camps or personal trainer or fitness class, etc) and focus on where the most money is going to be for you.

Then pick the city you’re in, or the city you’d like to target most heavily, and include that in our domain name too.

So now you should have it narrowed down to 2 chunks of information…

1. the fitness service you want to promote the most heavily
2. and the name of the city you want to really target in on the most.

For example, you might be left with “personal trainer” and “Miamisburg” (because you want to promote personal training in that town).

Now just start combining those 2 “keywords” into possible domain names, like this…

• personaltrainermiamisburg.com
• personal-trainer-miamisburg.com
• miamisburgpersonaltrainer.com
• maimisburg-personal-trainer.com

If you’re lucky enough to be in a city with very few fitness pros (other than yourself)… then any of those domain names might be available.  If so, go ahead and take your pick.  You might even want to register ALL of them, just in case any new trainers decide to open up shop in your area.

But if you live in a bigger city, or a city that already has several fitness businesses… you may find all the “obvious” fitness domain names are already taken.  If you’re finding yourself in that spot, here’s what to do…

Tools To Help You Choose The Right Domain Name For Your Fitness Business

I’ve found a few different tools that I use when I’m trying to come up with fitness domain names, and they’re especially helpful if all the good domain names that include your city and your fitness service are already taken.

1) Impossibility! – The Best Domain Name Generator Ever

http://impossibility.org/

That’s the actual tag line for this tool, not my personal opinion. 

Screen shot from Impossibility, and tool that can help you choose the right domain name for your personal training or fitness boot camp business.

This handy little tool will let you type “miamisburgpersonaltrainer” into the little search box, and then you can choose to add different kinds of words to the beginning and end to get things like…

• bestmiamisburgpersonaltrainer.com
• trymiamisburgpersonaltrainer.com
• and all kinds of other variables that you might be able to think of quickly on your own

2)  Nameboy

http://www.nameboy.com

I’ve used this one for years to come up with good fitness domain names.

Nameboy helps you brainstorm new domain name ideas for your fitness business.

It lets you enter in up to 2 keywords, and it gives you options to use hyphens in your domain names if you want.  I really like how it also shows you whether the fitness domain names it spits out at you are actually available or not.  I just wouldn’t buy the domain names through Nameboy because they’re cheaper at Godaddy.com

But the tool comes in pretty handy when all the obvious best personal trainer and boot camp domain names are already taken in your area.

What To Do If You Need More Help Picking The Right Domain Name For Your Fitness Business

Hopefully this post has helped you figure out how to choose the right domain name for your fitness business… and given you some easy to use (and free) tools to help coming up with ideas in case all the obvious best choices are already taken.

But if you feel like you still need some help coming up with a good domain name, or you just want some input on some of the ideas you’re batting around right now… just let me know in the comments area below.  I’m sure you’ll get all kinds of input.

And if you’ve found this helpful at all, I’d really appreciate it if you hit the “Like” and “Tweet” buttons below to help other fitness pros, too.

The strategy I’m going to show you today is how to setup a fan gate on your fitness Facebook page… and then use it to get more of your prospects to “Like” you.  This is going to let them see your status updates.

And it’s also going to help you pull more people onto your email list (and hopefully into an automated fitness sales funnel).

This is a really powerful social media strategy you can use in your fitness marketing, but before we get into the exact “how-to” steps, I want to show you the overall concept of using a Facebook fan gate, what a fan gate does… and why using one is going to help you promote your personal training or fitness bootcamps online.

What Is A “Fan Gate”… And Why You Should Use One In Your Fitness Marketing

The easiest way to explain a fan gate is to just show you one… so here’s what my fan gate looks like…

You can get a better view at my actual fan page here:  http://www.facebook.com/internetfitnessincome

Here's an example of a fitness marketing Facebook fan gate being used to promote my business with social media.

So here’s what a fan gate does for your social media fitness marketing strategy…

Whenever someone comes to your fitness Facebook fan page, NON fans will land on an offer page (like the one you see above).

And as you can see, the whole thing we’re trying to achieve here is to get that NON fan to become a fan of our fitness marketing page by clicking on the “Like” button.  That’s the whole reason we’re offering a free video, and it’s why we’ve got that big orange arrow pointing to the “Like” button… because we want people to click it.

Again… only your NON fans (or people who have not yet liked you) are going to see this.  Anyone who is already a fan (along with anyone who decides to click the like button) will be re-directed to a page that contains your free offer.

So continuing with my example, all my fans (and all the people who click the like button) land on a page like this…

This is the page people see when they like my fitness marketing Facebook page.

As you can see, once someone becomes a fan, they are redirected to another page that contains the actual freebie gift I promised them in exchange for hitting the “Like” button.  In this case, they get a free video that’s displayed right there… but you could just as easily create a free fitness report, too.

Another way you could use this strategy is to place an opt-in form on this fans only page, and ask people to opt-in to your fitness email list in order to gain access to your free offer.  This would help you get more people onto your mailing list, and it could also direct people back to your other marketing on a fitness blog.

But the important part about using a fan gate on your fitness Facebook page is that it helps get you a bigger following and more fans… and it’s pretty easy to setup.

How To Setup a Fan Gate On Your Fitness Facebook Page

To setup a fan gate on your fitness or personal training Facebook fan page, all you really need are a few things…

1. The free app that lets you create this fan gate
2. An HTML editor (for a free HTML editor, check out my guide on how to build a fitness website here)
3. A free fitness report or video

Of course, you can get a little fancy like I’ve done above (if you want)… and in that case you’re probably going to need something like Adobe Photoshop or some kind of graphics editing software (or you might even want to outsource this to a graphic designer)… but you don’t have to get fancy.

You can use nothing but this free app and a free HTML editor and be just fine in using this strategy in your social media fitness marketing.  So lets go over how to set this up for your personal training or fitness Facebook page…

Step 1:  Get the free app

The app you’ll need to create your own Facebook fan gate is called “Static HTML: iframe tabs“  and you can find that by just typing it into the search box at the top of your Facebook page.  Just allow it and it will install itself on your fitness fan page.

It also comes with instructions on what you’ll need to do in order to set it up to work as a fan gate, and that’s pretty easy to follow.

Step 2:  Create a page for your NON fans (asking them to become fans)

Just use your favorite HTML editor and create a page that only your non-fans will see.  Make sure this page is offering them your free fitness report or video in exchange for clicking the Like button.

Then, after you’ve created the page in your editor, switch to the HTML view and copy everything between the <body> tags… and paste it into the box in your Static HTML iframe tabs app, like this…

In this step, you're creating the page your NON fans will see when they hit your fitness Facebook fan page.

Step 3:  Create a page where they can download your free fitness report / video

Next, you’ll need to go back to your HTML editor and create another page… this time you’ll create the page where people who ARE fans (or have just BECOME fans) of yours can download their free report or video.

Again, this doesn’t have to be anything fancy.  Just thank them for Liking you… and give them a link to download everything.

Like I said, you could also include an opt-in form on this page asking them to join your email list in order to get download instructions, but it’s not 100% necessary.  For now, I’d start simple and come back to add to everything once you’ve got it all up and running.

Once you’ve got your Fans only page created in your HTML editor, you’re going to need to select everything between the <body> tags again, and paste it into the Static HTML iframe tabs app.  This time you’ll paste it into the “[Optional] Fans-only content” box like this…

Here you'll create the page that only your fans can see. This is a great way to get more power from your fitness social media marketing.

Step 4:  Set your new fan gate page as your default landing page

Now that you’ve created your new fan gate to get more likes and more power from your social media fitness marketing, all that’s really left to do is to activate it and set it as the default landing page for your fitness Facebook page.

To do that, just Edit your Fan page and go to the “Manage Permissions” tab.  You’ll need to change your default landing page to your new fan gate setup.  Just select Welcome from the drop-down menu like this…

Just set your new fitness fan gate to be the default landing tab on your Facebook page.

Save your changes and you’re done!

Now you’ve got an automated system in place that can get you more fans and more likes…. AND it can help drive more people onto your fitness email list.  And it’s very easy to setup.  So go out and make this a part of your social media fitness marketing plan and put it to use today.

So how did you like this post?…

If you found any value in this article about fitness marketing with social media, please click on the “Like” button below to share this with other fitness pros on Facebook or Twitter.  And please, leave your comments or any questions you have below.

Talk to you later,

Allen